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Google Glass has generated plenty of interest and excitement. But before we crown it an industry revolutionizer, let’s not forget that Google Glass still doesn’t have a clear response to the one big question that all revolutionary products must answer:
How does it make my life better?
Every game-changing product innovation over the past three decades had a very simple answer to that question. For example, the iPhone gave you the Internet in your pocket. The BlackBerry gave you e-mail on your phone. The Macintosh (and later Windows) gave you a computer you could use without typing in computer codes.
Those were game changers. They made big promises, and they delivered.
What’s the big promise with Google Glass? We still don’t have a good answer.
In the words of the late great Nat King Cole, “Ungoogleable, that’s what you are”:
Swedish news outlet Sverigesradio is reporting today that Google’s lawyers contacted the Language Council after it announced that it would make “ungoogleable” (or, in Swedish, “ogooglebar”) an official word. After “a long e-mail exchange” with the lawyers, the Council decided to drop its bid to make it a word, saying that it took “too much time and resources away from other work.”
“Ungoogleable” was going to be defined as “that cannot be found on the Web using a search engine.” Google reportedly believed that using its name in the word was unfair and ostensibly wanted another term to define the problem.