Post-game analysis: Apple, needing a jolt with new iPads, plays it safe instead.
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The new iPad has several improvements that secure its position at the top of the tablet heap. It’s better all around, but third-gen owners need not apply.
Reviews are in! The iPad Mini is a better, smaller iPad 2. Is that enough? Check out our full, rated review.
In an investors note out yesterday, [Morgan Stanley analyst] Katy Huberty ticked off three reasons why the company unveiled the iPad 4 so soon after its predecessor, which arrived earlier this year.
First, the 3rd-generation iPad, which the analyst calls a “stale product,” could have seen its sales cannibalized by the cheaper iPad Mini.
Second, sales for the 3rd-gen iPad were not as high as expected, which Huberty blamed on limited improvements over the iPad 2. Adding the A6 chip to the iPad 4 doubles the new tablet’s performance, which at least “partially addresses that issue.”
And finally, Apple may have relied on experience in pushing out a new iPad. The company refreshed the original iPod when it released smaller versions, which the analyst says “accelerated growth.”
With the launch of Amazon’s Instant Video iPad app, Amazon Instant Video could be on the precipice of an even bigger coming-out party. Could it be ready to overtake iTunes? Let’s take a look