It’s identical to the fourth-generation iPad that Apple launched last year, except that it doubles what had been the highest amount of storage available.
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The new iPad has several improvements that secure its position at the top of the tablet heap. It’s better all around, but third-gen owners need not apply.
Reviews are in! The iPad Mini is a better, smaller iPad 2. Is that enough? Check out our full, rated review.
In an investors note out yesterday, [Morgan Stanley analyst] Katy Huberty ticked off three reasons why the company unveiled the iPad 4 so soon after its predecessor, which arrived earlier this year.
First, the 3rd-generation iPad, which the analyst calls a “stale product,” could have seen its sales cannibalized by the cheaper iPad Mini.
Second, sales for the 3rd-gen iPad were not as high as expected, which Huberty blamed on limited improvements over the iPad 2. Adding the A6 chip to the iPad 4 doubles the new tablet’s performance, which at least “partially addresses that issue.”
And finally, Apple may have relied on experience in pushing out a new iPad. The company refreshed the original iPod when it released smaller versions, which the analyst says “accelerated growth.”
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That’s an 84 percent increase from the year-ago quarter.
The prior record for iPads sales was set during last year’s December quarter, when Apple sold 15.4 million of the devices.