CNET

Instagram may be a small company, but it was, until today, a threat to Facebook. While the social network has become the largest photo sharing site, it could not rest on its social user base to keep growing this position. Apps like Instgram, which allow sharing to Facebook as well as other services, have the potential to win over their own social network users who generate photo-sharing traffic (uploads, discussions, and social gestures or “likes”) exclusive of Facebook.